The United State Air Force Academy Hockey has a rich tradition of success on the ice, and their fans, young and old, love to come out and watch them win. The team wanted to show their appreciation in the 2013 schedule poster. The scene was set, their team leaders and captains entering the ice, showing love to their fans. The fans in the poster were picked on a contest via social media to come out and be a part of the photoshoot. These 2-sided posters were hung around the campus and windows of local shops.